How to use variable in cfQuery where?

I have this variable:

strURL = siteURL not like '/training%' and siteURL not like '/webadmin%'

Now in my cfquery:

<cfquery dbtype="query" name="qryContentFiltered" result="tmpResult">

  select *   from qryContent where #strURL#

</cfquery>

And it failed to execute. I put a log after the cfquery and it failed to generate anything too.